Summary of Hooked: Habit Forming Strategy
Introduction Habits are defined as behaviors done with little or no conscious thought. Hook Model: four-phase process companies use to forms habits. Through consecutive hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging. The Habit Zone For some businesses, forming habits is a critical component to success, but not every business requires habitual user engagement. When successful, forming strong user habits can have several business benefits including: higher customer lifetime value, greater pricing flexibility, supercharged growth, and a sharper competitive edge. Habits cannot form outside the “Habit Zone,” where the behavior occurs with enough frequency and perceived utility. Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers). Habit-forming products alleviate users...